Wednesday, 1 June 2011

Arcus adds a Viking twist to its liquor

Arcus, a Norwegian liquor producer, was out in the Norwegian woods recently to look for the same herbs that the Vikings used to make their liquor.

Pors is the name of the herb that apparently had such a strong effect on King Harald Hårfagre that he simply forgot to rule the country for about three years, according to the Snorre Saga. Now, a busload of Arcus employees finds the plant so fascinating that they want to produce liquor with it.

“Our goal is not to make people go crazy from drinking pors liquor,” says Hege Ramseng, chief of information at Arcus. “We only want to use this herb to add flavor to liquor that goes well with food, for example, aquavit.”

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